MagicBricks

MagicBricks Realty Services Limited
Company typePrivate
IndustryReal Estate
Founded19 August 2013 ; 13 years ago
HeadquartersNoida, India
Area served
India
Key people
Mr. Sudhir Pai (Managing Director & CEO)
OwnerTimes Internet
Number of employees
2,100+ (2024)
ParentThe Times Group
Websitewww.magicbricks.com

Magicbricks is a website that provides a common platform for property buyers & sellers to locate properties of interest in India, and source information about all property related issues. In 2022, Magicbricks launched its full stack services by providing a bouquet of 15+ services like expert advice, home loans, legal assistance to decor consultation amongst others.[1]

Company initiatives

Magicbricks employs Natural Language Processors (NLPs) to improve conversations by analyzing key metrics such as speech rate, call sentiment, and conversation balance.[2]

Magicbricks with IIM Bangalore launched the Housing Sentiment Index.[3] It was launched in 2013 and the last report generated was in 2014.[4][5]

In 2023, Magicbricks launched the Bank Recommendation Engine which recommends the ideal home loan partner for home-buyers.[6][7]

In 2024, Magicbricks launched PropWorth, a tool which provides instant property valuations for 50,000 projects. Site Visits was also launched, under which Magicbricks handpicks properties and handles logistics such as cabs to assist buyers.[8][9]

At the same time Magicbricks launched MagicHomes, a centralized platform which brings information on authenticity and compliance of new projects sourced from verified authorities like RERA and a curated selection of nearly editorial reviews.[10][11]

Magicbricks bought a majority stake in PropViz, a company that made property viewing technology.[12] In 2025, Magicbricks also announced acquisition of ReadPro, an AI-powered CRM platform[13]

Services

Apart from buying, selling & renting properties in India, users have access to the following services as well:

  • PropIndex is a tool by Magicbricks which provides information on the movement of residential apartment prices and supply of properties in India for some major cities & adds more cities on a regular basis as well.[14]
  • News section of Magicbricks "Property Pulse"[15] includes property news, home loans concerns, legal & taxation issues, expert opinion and analysis of property trends.

Magicbricks campaign

In March 2014, Magicbricks went live with an integrated campaign across all media (TV, Digital, Radio and several others mediums) to position itself as a property portal that helps users decide on the right kind of property. The current campaign carries a tagline "Property Sahi Milegi Yahin".[16]

In 2022, Magicbricks unveiled itself as the one stop destination for properties, in a new campaign with brand ambassador Ayushmann Khurana.[17]

In 2023, Magicbricks launched #StoryHarGharKi, to demonstrate category leadership in seamlessly connecting homebuyers and sellers, assisting them with advisories and relevant services.[18]

Awards

Year Awards
2011–2012 Real Estate Excellence (REE) Award for the Best Property Portal[19]
2014 State Bank of India (SBI) awarded Magicbricks the title of "Partner in Prosperity"[20]
2014 The National Real Estate Development Council (NAREDCO) awarded Magicbricks.com the title of "Best Real Estate Portal"[21]

See also

References

  1. ^ "Ayushmann Khurrana presents Magicbricks as the one stop destination for properties in new campaign". ET Brand Equity. 18 February 2022.
  2. ^ Kumar, Aishwaraya (2 September 2024). "AI-Saas play in real estate: How Magicbricks integrates technology to enhance real-estate solutions". Hindu Business Line.
  3. ^ "IIMB- MagicBricks Partner Launch Housing Sentiment Index – Indian Institute of Management Bangalore". Iimb.ernet.in. Retrieved 17 October 2014.
  4. ^ "Housing Sentiment Index - Property Survey By MagicBricks and IIM Bangalore". www.magicbricks.com. Retrieved 8 November 2023.
  5. ^ "Home buyers expect prices to fall in 6 months: Survey". Moneycontrol.com. Retrieved 17 October 2014.
  6. ^ "Magicbricks expands AI powered bank Recommendation Engine for Home Loans". RealtyNxt.
  7. ^ "Magicbricks scales up its AI-Powered 'Bank Recommendation Engine' to identify best Home Loan partners". Express Computer. 14 June 2023.
  8. ^ Bureau, ET (12 November 2024). "Magicbricks launches site visit product". Economic Times. {{cite news}}: |last= has generic name (help)CS1 maint: url-status (link)
  9. ^ Kumar, Aishwarya (2 September 2024). "AI-Saas play in real estate: How Magicbricks integrates technology to enhance real-estate solutions".
  10. ^ ANI (4 March 2024). "Magicbricks Launches MagicHomes: A Comprehensive Guide to all New Projects Amidst Surging Residential Demand".
  11. ^ "MagicHomes will inform you about the new projects". The Times of India. 5 March 2024.
  12. ^ "Magicbricks acquires majority stake in PropViz - ET RealEstate". ETRealty.com. Retrieved 13 December 2024.
  13. ^ Edit Desk, SME Street (25 January 2025). "Magicbricks Enhances READPRO CRM for 85,000 Active Brokers". SME Street.{{cite news}}: CS1 maint: url-status (link)
  14. ^ "Magicbricks Adds Baroda to the PropIndex – Now Covers 12 Cities Pan-India". Propertyportalwatch.com. Archived from the original on 21 October 2014. Retrieved 17 October 2014.
  15. ^ "MagicBricks.com Launches Property Pulse – India's Biggest Real Estate Content Section". Istockanalyst.com. Retrieved 17 October 2014.
  16. ^ "MagicBricks.com rolls out a phased multi-city OOH campaign to promote its positioning". Propertyportalwatch.com. Retrieved 17 October 2014.
  17. ^ "Ayushmann Khurrana presents Magicbricks as the one stop destination for properties in new campaign". ET Brand Equity. 18 February 2022.
  18. ^ "Magicbricks' #storyhargharki campaign presents real estate solutions in a quirky family narrative". Afaqs. 5 October 2023.
  19. ^ "MagicBricks wins Real Estate Excellence Award for 'Best Property Portal'". India Digital Review. Retrieved 17 October 2014.
  20. ^ "SBI awarded MagicBricks.com for Exemplary Partnership". Indiainfoline.com. Retrieved 17 October 2014.
  21. ^ "Magicbricks wins "Best Property Portal" Award from NAREDCO". Tbsl.in. Retrieved 17 October 2014.
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