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As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video.[5][6] Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video.[7][8][9][10][11] Notable industry usage includes The Nielsen Company, Cisco Systems and Google.[12][13][14]
^Rosenthal, Phil (9 Jun 2012). "Content providers search for ways to make it count". Chicago Tribune. Retrieved 2012-08-31. ...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
^Elliott, Stuart (11 Jun 2012). "Tracking Viewers From TV to Computer to Smartphone". The New York Times. Retrieved 2012-08-31. 'We've shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It's a major step forward.'
^Cunningham, Sean (2007). "Turning to television's video brands first-brands that convert your insights into more sales". Advertising Age: 3–C3. The first irrefutable (and perhaps counterintuitive) finding in our multiscreen video world is that linear television viewing is actually growing despite the many consumer trials.
^Happich, Julien (1 Oct 2011). "File multiformat transcoding market grew 72% in 2010, says In-Stat". EE Times. Retrieved 2012-08-31. In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
^Goroch, Antonette (25 Aug 2008). "Three-screen video delivery region-specific". EE Times (1539): 46, 48. By now, the concept of a global multiscreen video universe, with content flying to and from TV, PC and mobile devices worldwide, is not unfamiliar.
