OEmbed

oEmbed is an open format designed to allow embedding content from a website into another page. The specification was created by Cal Henderson, Leah Culver, Mike Malone, and Richard Crowley in 2008.^[1] It is used by companies like Twitter to make tweets embeddable in blog posts^[2] and by blogging platforms like Medium to allow content authors to include those snippets.^[3]

An oEmbed exchange occurs between a consumer and a provider. A consumer wishes to show an embedded representation of a third-party resource on their own website, such as a photo or an embedded video. A provider implements the oEmbed API to allow consumers to fetch that representation.

The following software is able to embed content from websites that support oEmbed: