Pure Country (radio network)

Pure Country
Type	Radio network
Country	Canada
Headquarters	Toronto, Ontario, Canada
Programming
Format	Country
Ownership
Owner	Bell Media Radio; (Bell Media)
History
Founded	by Bell Media
Launch date	May 28, 2019
Links
Website	(see each station's articles)

Pure Country is a Canadian radio network, that airs on stations owned by Bell Media.^[1] Launched in 2019 as a unifying branding for all of the company's country-formatted stations across Canada,^[2] the network broadcasts on nine stations nationwide, as well as on selected digital subchannels of radio stations in markets where the company offers digital radio service but does not have a country-formatted primary station.

Programming

Weekday programming on the network consists of local hosts at each station in morning and afternoon drive, a national midday program hosted by Roo Phelps, and the syndicated The Bobby Bones Show in the evening.^[1] CIMX-FM in Windsor also clears Bobby Bones in its standard morning time slot in lieu of a local morning show (it has not been cleared by any other country station in the neighbouring Detroit market).^[1] On weekends, CKKL/Ottawa's morning hosts Sophie Moroz and Jeff Hopper host the iHeartRadio Pure Country Countdown, while the stations also air the syndicated Country Top 30 with Bobby Bones.^[1]

In January 2020, the network's station in Kingston committed to playing a 50/50 balance of male and female country artists for one week, to draw attention to continued gender inequity in the music business.^[3]