Effects of computer keyboard layout on language and behavior
Keyboard split observed with the Qwerty effect
The QWERTY effect (or qwerty effect) emphasizes ways that modern keyboard layouts have influenced human language,[1] naming preferences[2] and behavior.[3][4]
One area this affects is how words are perceived in terms of positive vs. negative association. For example, Jasmin and Casasanto (2012) found that words that contain more right-hand letters are perceived more positively than those with more left-hand letters, and that this phenomenon affects both real and nonsense words for speakers across multiple European languages.[5] Garcia and Strohmaier (2016) find this effect applies both when text is interpreted and when text is composed.[6]
This phenomenon applies even to personal names, such that Casasanto et al. (2014) find evidence that the QWERTY layout is influencing the choice of children's names in the United States.[7]
^Garcia, David; Strohmaier, Markus (2016). "The QWERTY Effect on the Web: How Typing Shapes the Meaning of Words in Online Human-Computer Interaction". Proceedings of the 25th International Conference on World Wide Web. pp. 661–670. arXiv:1604.02287. doi:10.1145/2872427.2883019. ISBN978-1-4503-4143-1.
^Casasanto, Daniel; Jasmin, Kyle; Brookshire, Geoffrey; Gijssels, Tom. "The QWERTY Effect: How typing shapes word meanings and baby names". Proceedings of the Annual Meeting of the Cognitive Science Society. 36 (36): 296–301.
