Small Improvements
Small Improvements is a performance management software company based in Berlin, Germany.[1] The company provides tools for performance reviews, 360-degree feedback, one-on-one meetings, pulse surveys, and goal tracking.[2] Its platform is primarily used by small and mid-sized organizations. Small Improvements was founded in 2011 by Per Fragemann, a former product manager at Atlassian.[3] HistoryThe idea for Small Improvements originated in 2009, when Fragemann was working at Atlassian in Sydney.[3] While the company had adopted a variety of modern internal tools, performance reviews remained cumbersome and outdated. Fragemann identified this as a gap in the market and decided to pursue a new solution focused on flexibility and ease of use. In 2010, he returned to Germany and began developing the product with €50,000 in personal savings.[4] Initially working alone, he later hired student developers and a friend to support early development efforts.[3] Small Improvements was officially incorporated in March 2011. In the same year, Atlassian selected the platform as its internal performance management tool after running a public challenge to find a better alternative to traditional reviews.[5] Early features included performance reviews and peer recognition.[6] Despite limited revenue and nearing insolvency in late 2011, the company gained momentum in 2012.[3] By early 2014, Small Improvements had 230 customers, including Atlassian, Pinterest, Quiksilver, and Opera Software.[6] The company reported approximately $1 million in annual revenue at the time.[3] It operated profitably and remained fully bootstrapped, with Fragemann retaining 100% ownership.[4] Fragemann stated that the company had declined multiple offers from investors in order to retain full control over its direction.[3] As of 2015, Small Improvements employed 12 people, including remote team members in Sydney, New York, and San Francisco.[3] Development remained centered in Berlin, while efforts to serve U.S. customers led to the opening of a satellite office on the West Coast.[3] Between 2016 and 2025, the product expanded to include recurring one-on-one meeting support (2016),[7] pulse surveys and reporting features (2020), workflow automation (2021), an AI writing assistant (2024),[8] and cascading objectives (2025).[9] The front-end stack transitioned from Apache Wicket to AngularJS, and later to React[10] and TypeScript, while the backend remained Java-based.[11] As of 2025, Small Improvements is used by over 1,000 teams globally.[12] Clients include Duolingo, SoundCloud, and Zapier.[8][13] References
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