Sevier, Robert A. Not SWOT, but OTSW. Thinking outside the box: some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace. Hiawatha, Iowa: Strategy Pub. 2001: 46. ISBN 0971059705. OCLC 48165005. Few people realize that there is an inherent danger in conducting a situational analysis using the old tried and true SWOT. The danger is this: When you look inside the organization first, you create a set of glasses through which you will look at the world. In doing so, you are highly likely to overlook significant opportunities and threats. 含有內容需登入查看的頁面 (link) See also Minsky & Aron 2021.
Staples, Lee. Roots to power: a manual for grassroots organizing 2nd. Westport, Conn.: 格林伍德出版集團. 2004: 136. ISBN 0275969975. OCLC 56085984. The tried and true SWOT Assessment examines positive and negative factors as does a Force Field Analysis, but a SWOT has a particular focus on the upsides and downsides for the action group itself.
Lambert, Ron; Parker, Tom. Is that your hand in my pocket?: the sales professional's guide to negotiating. Nashville: Nelson Business. 2006: 132. ISBN 0785218777. OCLC 63125604. Before you as a salesperson can develop a strategy, you have to assess the situation. We recommend the tried-and-true SWOT analysis. You start by taking a look at your Strengths and Weaknesses, your Opportunities and any Threats. Then you do exactly the same thing from the perspective of each of your competitors. 含有內容需登入查看的頁面 (link)
^Minsky, Laurence; Aron, David. Are you doing the SWOT analysis backwards?. 哈佛商業評論. 23 February 2021 [2021-11-07]. (原始内容存档于2025-04-16). The results of a SWOT analysis can be (and almost always are) presented simply as a 2 × 2 grid, with one dimension representing the internal versus external factors, and the other depicting positive versus negative valence. ... To improve the inventory collection, you should start with the external factors, then turn your attention to the firm's internal ones. See also Sevier 2001.
^Learned, Edmund Philip; Christensen, C. Roland; Andrews, Kenneth R.; Guth, William D. Business policy: text and cases 1st. Homewood, Illinois: Richard D. Irwin, Inc. 1965: 20. OCLC 680327. 含有內容需登入查看的頁面 (link)